It can be costly and time-consuming to create printed materials like brochures and newsletters. Luckily, there are many software solutions to streamline the process and make it easier for business owners to create aesthetically-pleasing, professionally-designed marketing documents in house. DTP (desktop publishing) programs are popular solutions for multipage documents such as these and can also be used to create single-page documents, such as flyers, posters, and business cards.
The best dtp programs can handle both print design and digital design. They have features like pre-designed templates and layouts which speed up the creation process of marketing materials. These programs feature advanced editing capabilities, which include text and image manipulation. Designers can modify and format designs to meet their clients’ needs.
Before the advent of DTP printing newsletters or similar documents for business was an arduous and costly process. The technology revolutionised the business world by making it possible for businesses to create their own brochures and marketing materials at their own homes, reducing costs while making it easier to save time.
The top DTP programs are available in a range of price points and experience levels. Scribus is a robust open-source program designed for beginners but with advanced features, is a good example. This includes support for CMYK spot colors, ICC color management, and the ability to create PostScript or PDF files directly. Also, Serif’s Affinity Publisher 2 is a new release of the well-known desktop publishing software. Although it may not have the same features as its counterpart Adobe InDesign, it still has plenty to offer for most users.
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